Botox is commonly mistaken as a category of cosmetic treatments, rather than the brand name of a neurotoxin product. That’s right. There are other wrinkle-fighting injectables out there besides Botox. One of these is Xeomin.
Xeomin recently launched a new campaign that draws attention to this misconception as well as the stigma around cosmetic injectables. Continue reading to learn more about Xeomin’s Later Haters campaign and how it’s trying to change the conversation when it comes to anti-wrinkle injections.
What is Xeomin?
Xeomin is an FDA-approved cosmetic injectable that eliminates lines and wrinkles. Like Botox, it is a neurotoxin comprised of botulinum toxin type A.
Accordingly, Xeomin inhibits nerve impulses and deactivates facial muscles to relax forehead lines, frown lines, and crow’s feet and achieve a more refreshed and youthful appearance.
What is Xeomin’s New Campaign?
Xeomin is manufactured by Merz, a leader in the field of aesthetic medicine. The company recently launched its Later Haters campaign, which seeks to reduce stigma surrounding the use of anti-aging injectables like Xeomin. More specifically, the campaign is designed to counteract negative and judgmental views about neurotoxin injections and encourage women to embrace their decision to have anti-aging, wrinkle-reducing treatments.
Xeomin – Promoting Empowerment, Increasing Awareness
Xeomin’s new campaign has two main goals. The first is to empower women to seek cosmetic injectables as a part of their self-care and not to please anyone else. They are especially speaking to women in their 40’s, who want to rejuvenate their appearance and reclaim their identity as an individual, rather than solely a wife and mother.
Merz is also focused on increasing awareness about neurotoxin options. For many people, Botox and neurotoxin are interchangeable. To the extent that patients aren’t aware of other treatment options like Xeomin.
Ultimately, they are hoping that the Later Haters campaign lets people know that there’s more to wrinkle-reduction than Botox and that women should feel good about their decision to seek treatment.
How to Get Started with Xeomin
If you are considering a neurotoxin treatment and want to learn if Xeomin is right for you, please call our office today to schedule a comprehensive consultation with one of our highly skilled and talented injectors.
